Helen Rowe
Principal analyst — completion scoring and stakeholder briefings
About WorkflowGen Digital
We help UK teams understand which multi-step journeys finish—and which steps quietly lose people before the end.
Based at 60 Grey Street, Keswick, we work remotely across Great Britain with occasional on-site briefings when stakeholders need to sit with the atlas together.
Our focus is narrow on purpose: app analytics for workflow completion patterns. We do not sell analytics platforms or run your product backlog. We measure, interpret, and report so your owners can decide which step to fix next.
How we work
Discovery is short. Measurement windows are explicit. Reports are written for mixed audiences—analysts get the step detail; product leads get the ranking and the ask.
People behind the atlases
Jonah Blake
Reporting lead — audit fieldwork and trend packs
Amira Cole
Pattern specialist — drop-off paths and step definitions