The Completion Atlas
A practical guide to how we inventory workflow steps, score finish patterns, and brief the people who own each journey.
Atlas stages
Step inventory
Map every workflow in scope: intent, success event, expected volume, and which team owns the outcome.
Baseline window
Establish four weeks of normal completion behaviour so spikes and drifts have something honest to compare against.
Pattern scoring
Score finishes, recoverable pauses, and terminal exits—weighted by impact, with the formula shared in the pack.
Owner briefing
Translate rankings into a short brief: what changed, which step matters now, and one recommended action per finding.
Sample atlas snapshot
Illustrative metrics from a fortnightly pack. Your scores use agreed step definitions from discovery—not generic industry averages.
71%
Upgrade path completion
34%
Same-day recovery after step 3
2
Steps flagged for redesign